Crestwell Attire's Eco-Friendly Chef Coat Debuts at HOFEX 2025
Leading the innovation in uniform technology and ESG transformation, the recently concluded HOFEX 2025 Asia Food Expo gathered top culinary brands and innovative tech solutions. Among them, the "Ecotech Chef Coat," sponsored by Crestwell Attire , a sustainable designer hotel uniform brand curated by Infinity Innovation Limited, for the Hong Kong International Culinary Awards (HKICC) @ HOFEX, gained attention. This professional chef coat, combining sustainability, functionality, and technology, is made from natural bamboo fibers sustainable materials. It features fire retardant , bacterial resistant properties, and odor reduction, enhancing safety and hygiene in the kitchen while embodying the concept of Circular Fashion, redefining standards for professional chef uniforms.
During the event, Crestwell Attire set up an interactive experience area, allowing visitors to engage with this green chef coat and other eco-friendly uniforms, actively promoting a new direction towards low-carbon operations and ESG practices in the industry.
Images: Crestwell Attire' interactive experience area at HOFEX 2025
Image: (HKICC) @ HOFEX's flagship event , sponsored chef coat by Crestwell Attire
From Ingredients to Uniforms: Establishing Green Standards in the Food Industry
During the competition, judges wore the Ecotech Chef Coat, showcasing a green supply chain alongside partners using sustainable ingredients. Paul Chan, founder of Infinity Innovation Limited, stated that kitchen environments are hot and humid, requiring uniforms to have protective and antibacterial features. The "Ecotech Chef Coat" combines natural materials with advanced technology for safety and environmental protection, enhancing the chef's safety while elevating brand image. Paul emphasized the goal of setting sustainable professional standards in the food industry.
Compared to traditional cotton uniforms, the "Ecotech Chef Coat" reduces carbon footprint by about 25% during manufacturing, improves water efficiency by 28%, and utilizes natural, pesticide-free bamboo, effectively lowering chemical pollution. The fabric, created through blending technology, incorporates dual-effect antibacterial coatings and fire-resistant technology, ensuring safety and hygiene in high-temperature, humid kitchen environments. Crestwell Attire’s slogan, "One Planet, No Second Chance" resonated throughout the exhibition—emphasizing that sustainability cannot wait.
As consumer awareness of ESG and brand values rises, more high-end culinary brands are reassessing the "added value" of uniforms. Moving forward, the brand plans to expand collaborations with luxury hotels and restaurant chains, introducing a "uniform recycling program" to transform discarded garments into new products, further promoting the concepts of a circular economy and the proliferation of eco-friendly uniforms.
About Infinity Innovation
At Infinity Innovation, we redefine the fashion and hospitality apparel industry through AI-driven digital enablement and vertical solutions. Our expertise in B2C and DTC strategies empowers brands to connect directly with customers and gain a competitive edge. With trend and competitive analysis capabilities, we keep you one step ahead, while our commitment to sustainability and ESG ensures your business aligns with conscious consumer demands.
Website: https://www.infinityinnovation.co/
Instagram: https://www.instagram.com/infinityinnovationhk/
About Crestwell Attire
Crestwell Attire (A division of Infinity Innovation) is at the intersection of digital innovation and eco-centric fashion, where 50 years of collective expertise shapes the future of uniforms. Our AI-driven cutting technology ensures precision and a personalized touch, while our vertical integration makes the process cost-effective and supremely flexible, keeping your branding sharp and on point.
Website: https://www.crestwellattire.com/
Instagram: https://www.instagram.com/crestwell.attire/
For media enquiries, please contact:
Ms. Erica Fung
erica.fung@infinityinnovation.co
+852 91019246