Our Founders

Mark Russell

With over 40 decades of global leadership in retail, global sourcing, supply chain, and strategic operations, Mark brings unparalleled expertise to Crestwell Attire, driving its mission to revolutionize hotel uniforms with cutting-edge innovation and sustainability. Mark’s career spans Global operations across large specialty retail groups, startups, turnarounds, AI integration, and circular supply chain transformations, making him a professional in delivering future-ready, eco-conscious solutions.  His vision positions Crestwell as more than a uniform provider—it’s a partner in redefining hospitality through luxury, functionality, and responsibility. His expertise ensures Crestwell is at the forefront of innovation, creating uniforms that are not only visually stunning but also sustainable and future-ready.

Embodying Crestwell’s ethos: “Sustainable. Digital. Interactive.”Crestwell is setting a new standard for the hospitality industry, where every garment tells a story of innovation, responsibility, and excellence.

Paul Chan

Paul Chan has over 25 years of experience in the clothing industry, focusing on innovation and sustainability in fashion. He transforms traditional supply chains into digital ecosystems, advocating for circular recycling and sustainable practices. Guided by the principles of Planet, People, and Progress, he aims for meaningful impact through sustainable design and advanced technology.

As a proponent of the UN Sustainable Development Goals (SDGs), Paul has founded several initiatives:

  • Hanin Enterprises Limited: An on-demand smart factory solution for agile production and reduced inventory.
  • ESGschoolHK: Promotes sustainable school uniforms and educates on eco-friendly materials.
  • ESGuniform.com: Sources sustainable materials and recycles school uniforms to reduce waste.
  • C-Force Biotech Limited: Develops bacteria-resistant fabric technology for healthier clothing.
  • Infinity Innovation Limited: Advances AI-driven product development in fashion.
  • Crestwell Attire: Creates sustainable designer uniforms for hotels.

Paul's expertise includes circular fashion, AI-driven development, smart factory innovations, and on-demand manufacturing. He envisions a future where technology and sustainability coexist. He invites those passionate about a sustainable planet to connect and collaborate.